On April 1, 2017, KXD plans to expand its sales strategy in India and Southeast Asia in order to expand its sales of mobile phones. On May 10, KXD increased its advertising in India and Southeast Asia. Propaganda, the human team to consolidate the development trend of this line, which means that KXD will seek more financing opportunities and plan to expand overseas.
On May 29th, many domestic institutions and governments promoted the development of KXD mobile phones, injected more funds and research and development strength, and invested in KXD. The domestic government’s investment in KXD. KXD said that it will use investment as an opportunity to conduct business cooperation with the government in mobile phone promotion and logistics.
KXD announced on June 10 that it has teamed up with Indian distributor Redington to open offline sales in India. Manu Li, responsible for the Indian company, said, “We have already cooperated with the famous distributor Redington, and will start sales with KXD in cities such as Hyderabad, Chin and Bangalore, and finally spread the entire Indian market.” It is reported that KXD will sell four electronic products in India, namely KXD K50, KXD K10, KXD K30, EL K20, EL Y30 and other high-end intelligent machines, as well as 10 low-end intelligent machines and three anti-mobile phones and function machines.
On July 7th, KXD announced that it has terminated its exclusive cooperation with India’s largest e-commerce Flipkart, and signed an agreement with Amazon and Indian e-commerce Snapdeal to sell the KXD mobile phone on its platform. At this point, India’s three major e-commerce platforms will sell KXD mobile phones and other brand products of KXD.
On July 21st, KXD began to sell some of KXD’s smartphones and feature phone phones at its Indian mobile operator Bharti Airtel. Bharti is the largest mobile operator in India.
On July 24th, Uber, a taxi application, said that it will distribute the latest flagship mobile phone of KXD in Singapore and Kuala Lumpur. The mobile phone purchase will be paid through the user’s Uber account and will be delivered to the user’s designated location shortly thereafter. For KXD, Cooperation with Uber will create greater marketing effects for the sale of mobile phones.
Earlier in May, KXD teamed up with Thailand’s largest mobile operator Advanced InfoService to sell online in Thailand.
On May 14th, KXD teamed up with Indonesia’s major mobile operator PT XL Axiata to sell its latest 4G mobile phone Y50. The Y55 mobile phone was bundled with the operator’s SIM card and put on the market. The sales area is limited to XL’s large cities with 4G services such as Jakarta, Yogyakarta, Bogor and Medan. In addition to PT XL Axiata, KXD also launched sales with the Indonesian e-commerce website Lazada, retailers OkeShop and Erafone. Y55 is the second brand KXD brand mobile phone released in Indonesia after Y50. Of course, KXD not only puts these products into the market, but will have more high-end products and mobile phone peripheral products to enter the market. Steve Vickers, general manager of KXD’s Southeast Asia region, said that the reasons why Indonesian consumers like KXD’s products are obvious — the products are inexpensive and provide a good user experience in software and UI.
KXD has consolidated the Southeast Asian market in 2018, and Vietnam is also the main development landmark of KXD Company. It has also stepped up efforts to promote its brands.