Shenzhen KXD Group is an international high-tech enterprise focusing on R&D, production and sales of mobile communication products and mobile intelligent terminal equipment. It is committed to being the most professional and influential international communications company in the world. Since its establishment, KXD has adhered to the principle of “doing the best mobile phone for users and bringing the best experience to users”. The mobile phones produced are exported to Europe, America, South America, North America, West America, Southeast Asia, Middle East, Africa and other places. It has been well received by consumers from more than 180 countries and regions.
In 2008, the dinosaur series, the Great Wall series and the mini series with video playback and sound screen playback were developed and put into the market, which was recognized and entered a stage of rapid development. Among them, Africa has a 15% market share and sales of over 120 million. In Africa, Algeria, Angola, Congo, Egypt and other 13 countries have a considerable share of the market. Its rapid development, wide market and accurate positioning have left many awards in the overseas mobile phone industry.
KXD’s entry into the African market is a strategic development plan. The African market is also considered to be a market with great potential. Eric Cador, president of Lenovo’s Europe, Middle East and Africa (EMEA) business, said that Africa will be the next largest smartphone market, and its size will exceed that of India and China. “In Africa, people generally access the Internet through smartphones, not PCs. This determines that Africa will be the next big smartphone market,” he said.
What is the potential of the African market?
There are 54 countries and regions in Africa. By the end of 2016, there were more than 1.2 billion people, making it the second-largest population continent after Asia. And the African population is still growing at an average annual rate of 2.3%, much higher than Asia’s 1%, and the population is expected to reach 2 billion by 2050. Some people need to consume, and the more people there are, the greater the potential demand of the market will be. According to the Ericsson Mobility Report released in June 2015, approximately 70% of the African population will use smartphones by 2020; approximately 90% of the population will be covered by mobile broadband networks. This also means that in these areas, there will be huge growth potential.
Sino-African scientific and technological cooperation began 20 years ago, when Chinese communications giants ZTE and Huawei began to develop in Africa. Nowadays, many communication networks in Africa are built by ZTE and Huawei. With the gradual improvement of the basic network, mobile Internet access has become an important way for the African people to access the Internet.
Shenzhen KXD Group perfectly reflects the successful model of Chinese companies in the African mobile phone market. The KXD Group’s mobile phones have introduced many innovative and practical functions for the African market. These innovations include longer battery life, because stable power supplies in Africa are not easy to find; dust-proof displays, dry climate in Africa, and large dust in many places. Even launched a dust-proof, shock-proof, waterproof three-proof mobile phone. This also makes KXD’s mobile phone business develop very rapidly in Africa. Based on the international market, in 2015, it launched the “EL” high-end three-proof smart phone and “KXD” exquisite smart phone terminal brand to the world, aiming to become the most popular international mobile phone brand in the world.
In the African market, it is even more fruitful!
In 2008, KXD mobile phone market was recognized and entered a stage of rapid development, occupying 10% market share in India and 15% market share in Africa, with sales exceeding 150 million.
In 2009, the “Little Mini” series, the main product of technology, was launched overseas, and sold 280 million units. The sales value exceeded 10 billion.
The success of the African market in 2012, so KXD focuses on overseas markets, and its products are sold to more than 80 countries in Africa, Europe, South America and other overseas countries.
After several years of steady development, KXD mobile phone in Africa to achieve strategic goals, and began to reflect its own software and hardware innovation capabilities, but also the results!
In terms of innovation ability, KXD never stopped. Appearance, process innovation. Narrow borders, 18:9 large screen ratio innovation, ultra-thin and metal craft innovation, have made significant breakthroughs. Especially in the perspective of the needs of African consumers, the smart phone with ultra-large battery capacity and long standby capacity has been designed. The three-way mobile phone has severely broken the demand pain point in the African market.
In terms of software chip technology, KXD has cooperated with world-renowned telecommunications chip companies. KXD has cooperated closely with Tsinghua Spreadtrum, Taiwan MTK, Qualcomm and other world-famous telecommunications companies and chip developers, and the baseband of all project products. The original technologies such as RF and software come from the Texas Instruments program, the Taiwan MTK program, and the UK ADL program.
In terms of quality, KXD Mobile has established strict quality standards and industry-leading quality management system. In the whole process of product quality control, there are more than 200 quality inspection personnel’s comprehensive testing, and more than 100 testing items, strong quality. The system and the experienced quality management team provide all-round quality assurance for their brands, and deliver products with world-class standards to partners and end-users.
ISO9001 Quality Management System Certification
OHSAS18001 Occupational Health and Safety Management System Certification
ISO14001 Environmental Management System Certification
Overseas product certification:
CE、FCC、GMS、BQB、ROHS、MSDS、VOC、PVOC、FAC、EAC、IEC6133More than 100 certifications.